CHIBBY AS A BRAND
Chibby is designed to go beyond being a simple NFT collection, it is the foundation of a larger creative universe. Our goal is to develop Chibby into a recognizable intellectual property (IP) that can grow across multiple formats and communities.
At the center of this vision is Koko, our pink-haired mascot who embodies the playful, whimsical, and neo-chibi spirit of the collection. Koko represents the identity of Chibby, bringing a face and personality to the brand that can connect with audiences on an emotional level.
The long-term ambition is to establish Chibby as a creative IP that can expand into new directions, whether through storytelling, merchandise, or digital experiences. These opportunities will be pursued carefully and strategically, with the goal of ensuring consistency and authenticity in the brand’s growth.
COMMUNITY’S CULTURE
At the heart of our culture lies a playful spirit that brings people together through joy and humor. Chibby is more than just a style, it’s a world filled with quirky expressions and endearing chaos. Whether you’re an anime fan or simply someone drawn to lighthearted fun, Chibby offers an inclusive space where anyone can belong. It’s a culture built on shared laughter and the freedom to embrace the nonsensical side of life.
We want everyone to feel at home in our world, which is why we celebrate diversity by incorporating traits and influences from cultures around the globe. From varied skin tones to unique characteristics and styles, Chibby reflects the richness of our world and ensures that every person can see a part of themselves in it.